Sporting goods

Case Study

Sporting Goods



F4E Service

efulfillment B2B and B2C

F4E Service

Customer Support

F4E Service

Client Services

Scaling Your Sporting Goods Business with F4E's Fulfillment Solutions

A pioneer sporting goods brand focused on high-tech basketball equipment.

For the past two decades, this global sporting goods brand has relied heavily on F4E Ireland’s logistics and customer support services to support their warranty and after sales support of spare parts and accessories to consumers, retailers and distributors throughout Europe.

The long-term partnership has seen both companies through many challenges and changes in consumer buying practices and we are delighted to continue to be part of the ongoing success of this brand in Europe.

USA 1996:

When we first met this company's international management team in Southeast USA in 1996 they wanted to work with an innovative European based fulfillment company that could support their European growth, and an expanding product catalogue, new and existing sales channels, and new ones they might add.

With such a premium product with a high price tag their challenge was to be able to supply warranty support and basketball systems spare parts and accessories to their customers, retailers and distributors in fourteen European countries within a reasonable time period and at an acceptable cost.

This required storage and inventory management of over 18,000 different SKU parts to support in excess of 135 models available in the various markets.


Today, the company is fulfilling direct-to-consumer ecommerce orders and B2B retail orders through a variety of sales channels  and the recent Covid 19 restrictions has seen an increase in sales of Basketball systems across Europe resulting in a 300% increase in outbound and inbound orders in 2020.

Our 3pl Central WMS is of particular value to the team, providing a single-click view of all their inventory levels and order information. This, combined with intuitive order routing and rating logic, enables cost savings on transportation and fast shipping to end-customers.

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